INDORE:
The problem of misbranding is on the rise in the city, especially when it comes
to food products. For starters, misbranding means wrong packing number and
dates on the product. This problem is as dangerous in nature as the
adulteration was. Out of a total of 80 samples of various products as
collected by the food department based on complaints since the coming into
force of the food safety Act, 2006, nearly half of them were found to be
misbranded.The manufacturers normally involve themselves in such
illegal acts to cheat the customers so as to keep their cash register ringing,
say experts. First, by not mentioning the batch number and date of
manufacturing of the product, they can simply keep selling the product even
beyond the expiry date, add they.
Talking to ToI, Manish Swamy, food safety officer, said that
we have started working according to the provision of the new Food Safety Act.
Forget adulteration, the misbranding of the products by the manufacturers has
become a big problem in the city, said Swamy. It is why we have issued only 130
fresh licences as against 1000 applications received by us from the prospective
food traders, said he.Meanwhile, the Federation of Madhya Pradesh Food Product
Manufacturers and Sellers Association is planning to call on the opposition
party parliamentarians in New Delhi shortly to urge them to raise voice against
the Food safety Act in Parliament. It was confirmed by the president of the
federation, Ramesh Khandelwal.The federation has already sent its suggestions on the act
to the food authority of India
for its perusal. Still, Khandelwal made it clear that the Federation was also
against the menaces like adulteration and misbranding in the food products.
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